Meet our hands-on team of builders, thinkers, and doers redefining what recycling can achieve—economically and environmentally.
Founded in 2024, PowerLink is a bold, relentless, and unapologetically innovative technology company. Our proprietary, patented technology transforms end-of-life tires into high-value commodities: steel, rubber, propane, and other gases that are converted into low-carbon diesel. The system is proven, the economics work, and the market potential is massive.
PowerLink offers two scalable solutions: PowerLink Max, a large-scale warehouse digester built for industrial recycling and energy generation, and PowerLink Mobile, a breakthrough containerized digester system designed for deployment in remote or no-infrastructure regions. Together, they allow us to tackle tire waste anywhere it's found, redefining what’s possible.
With deployments beginning in Arizona and South Carolina and discovery-phase contracts underway, PowerLink is scaling fast, at home and internationally.
PowerLink is turning waste into value for our shareholders, the planet, and people.
Brad Hoagland
Founder & CEO
Dan Koehler
Co-Founder & Chief
Operations Officer
Gene Taylor
Co-Founder & Chief
Global Development
& Integration Officer
Michael Pollack
Chief Financial Officer
Brad Hoagland
Founder & CEO
Mr. Hoagland brings over 20 years of financial and operational leadership experience, with a background in asset management, investment strategy, and business development. He founded Trend Discovery Capital Management in 2012, where he handles all aspects of fund operations and new business development, and previously served as Chief Financial Officer of Ecoark Holdings, a publicly traded company.
Earlier in his career, Mr. Hoagland held senior financial roles at Engility Corporation (formerly TASC), U.S. Silica Company, and Prudential Financial. During his time at Prudential Global Investment Management (PGIM), he was part of a small team that launched and built the firm's London office from inception to $2 billion in AUM within six years, supporting international growth and capital deployment strategies.
He is a Chartered Financial Analyst (CFA) and holds a Bachelor of Science degree in Economics from Bucknell University.
Dan Koehler
Co-Founder & Chief
Operations Officer
Mr. Koehler is an experienced executive and entrepreneur with a focus on digital infrastructure, executive operations, and emerging technologies. He currently leads operations at Kratos Digital Mining, a division of Trend Discovery, where he drives scalable crypto mining solutions and innovations in sustainable energy.
Earlier in his career, Mr. Koehler supported large-scale infrastructure projects at Pacific Gas & Electric and worked in IT systems and network administration at Sutter Health. He went on to serve in senior technical roles at several managed IT services firms before founding and leading multiple ventures. Over time, he has built a strong track record of operational leadership across high-growth businesses. He is currently co-authoring a forthcoming book on ethical and purposeful leadership with Brian Tracy.
With a background in IT engineering and a portfolio of successful ventures, Mr. Koehler brings practical, hands-on insight to every stage of company development. His leadership combines technical expertise with strategic execution, aligning innovation with measurable results.
Gene Taylor
Co-Founder & Chief Global Development & Integration Officer
Bio Coming Soon
Michael Pollack
Chief Financial Officer
Mr. Pollack brings nearly 35 years of experience in public accounting and strategic consulting, having advised more than 100 publicly traded companies and over 250 private firms. His expertise spans capital financing, debt refinancing, development restructuring, strategic repositioning, and private placement offerings.
He is particularly experienced in reverse mergers and guiding clients through the SEC’s initial registration process. With a sharp eye for financial strategy and a deep understanding of complex transactions, Mr. Pollack plays a key role in driving growth and transformation for PowerLink.
Raymond Ebert
Co-Founder & Vice President
Mr. Ebert is the managing member of Trend Discovery, where he works alongside Mr. Hoagland to lead and manage the day-to-day operations of Trend’s growing portfolio of investments and assets.
As one of the original Limited Partners in Trend’s first fund, “TDLP”, Ray helped play a key role in raising capital and establishing strong relationships with strategic advisors and partners to support the firm’s growth. His contributions have helped shape Trend’s investment strategy and expand its industry network.
In addition to his role at Trend Discovery, Mr. Ebert also owns and manages a portfolio of multifamily real estate investments.
In his occasional downtime, Ray enjoys playing golf, in pursuit of that ever-elusive sub-80 round.
Britt Swann
Co-Founder & VP of Finance
As the VP of Finance, Mr. Swann runs all financial modeling, planning, and budgeting, as well as overseeing all special projects, including financial underwriting for new ventures. From 2017 to 2023, he led finance and corporate development for the Vantage entities, overseeing capital structuring, forecasting, budgeting, and investor relations.
Prior to that, he held financial roles at Howard Energy Partners, where he supported forecasting, budgeting, and M&A, including the Nueva Era pipeline development and a $500 million equity raise. His work also included a key role in Howard Energy Partners’ MLP IPO initiative.
Wayne Scholar
Co-Founder & Chief Technology Officer
As Chief Technology Officer at PowerLink, Mr. Scholar leads the development of our patented catalytic digester, which converts waste tires and plastics into high-value fuels and materials. He brings over 20 years of experience founding and scaling technology ventures, most recently serving as CEO of BlueSkyATG and Managing Partner at Silicon Harbor Labs. His expertise spans AI, machine learning, and process automation.
Mr. Scholar holds dual Bachelor of Science degrees in Information Decision Systems and Industrial Management from Carnegie Mellon University.
Jeff Fehlan
Chief of Hardware Engineering
Mr. Fehlan brings over 40 years of hands-on experience in design, engineering, and manufacturing across multiple industries—including civil engineering, aerospace, and semiconductors. He began his career in stamping die and plastic injection mold design, later expanding into mechanical design, high-precision machining, fabrication, and chemical processing. For the past 25+ years, he has served in design, engineering, and director roles, supporting complex operations in the aerospace and semiconductor sectors.
He holds a B.S. in Agricultural Engineering Technology from Michigan State University. He is highly skilled in manufacturing operations, engineering and project management, 3D modeling, CAD design and drafting, CNC machining and programming, metal fabrication, and industrial, electric, and general construction practices.
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Sources:
1 A systematic review of the environmental and health effects of waste tires recycling. Hashamfirooz, M., Dehghani, M. H., Khanizadeh, M., Aghaei, M., Bashardoost, P., Hassanvand, M. S., Hassanabadi, M., & Momeniha, F. (2025). Heliyon, 11(2). https://doi.org/10.1016/j.heliyon.2025.e41909
2 Road Hazard: Evidence Mounts on Toxic Pollution from Tires, Yale Environment 360, September 19, 2023 https://e360.yale.edu/features/tire-pollution-toxic-chemicals
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